You could contact the company that turned you down and explain that they have made a horrible mistake, their wrong choice will lead to terrifying consequences. You could criticise the vendor they actually selected, bring You could even question the judgement of the leader and try to teach them to make better decisions in the future. Explain a fair system that will be highly beneficial for the company who turned you down as well as you.
Or
You could be more gracious than you getting the deal. You could send a thank you note for the time invested and you could sing praises of the competitors. ‘Based on the criteria you set up, it’s clear that you have made the right choice for your organisation right now’. It doesn’t mean they are right, but you don’t need to act like a lunatic and attached others. You could even outline what you have learnt in the process and how you are going to improve. You can also make it clear to them that you are in it for more than just a sale, and you will be there when they need you.
So. 2 questions for you:
1. Which one will make you more likely to invite back, or to be the backup if the first choice fails?
And
2. Which one will increase your word of moth at the same time as it improves how you feel about your company?
It’s really a no brainer, I think. But how come so many pick the first option?
Perhaps one of the most common complain I hear from companies is this ‘We work so hard to get very good at xyz. We are well respected and talented but now, all the market cares about is the price. How can we get people to be interested in and value our art?’
So, people aren’t interested to splurge on your top of the line lawn care services, accouting and consulting… All they want is the cheapest. Most of us don’t want the best laptop, they just want one that is worth their money. It is not because they are selfish (thought they are) or shortsighted (though they are). It’s because the market now don’t listen. They have been seduced to think that all options are the same, and so what really differentiates them is the price. The market is broken, so why trying to educate the masses to differentiate yourself.
Fixing the broken is always the hardest. Just because you are good at something, doesn’t mean they care longer.
Like the Marx brother. They were fantastic at live comedy skits, but their market moved on to movies. So they went into movies, and once TV slashed the movie market they moved on as well.
It’s a lot easier to find a market that will respect and pay for the art you created. Technology has been running this battle for years.
If Amazon decides to have this epic cultural shift to focus on what you do into a commodity, don’t argue. Find a new place before the competition does. I am not saying that it is easy or faire but it’s true. Be your own true niche.
It’s normal to look out for reassurance. Most of us want to believe that our decisions will turn out alright, that everything will be ok.
Artists and the explorers that launch the untested, your emotion and logic are constantly in a wrestle. How can we proceed knowing that there could be a change for our actions to fail, things might get worse, that everything won’t end up okay. At that moment, we seek to be reassured.
So people lie to us and we lie to ourselves.
No, everything isn’t going to be okay. It never is. It’s not okay now or ever. Change, changes things, making it better or worse. But everything is never okay.
Finding the bravery to ignore fake reassurance is so important to make changes. Once you free yourself from the need to get perfect acceptance, it’s a lot easier to ship the work that matters.
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