Perhaps one of the most common complain I hear from companies is this ‘We work so hard to get very good at xyz. We are well respected and talented but now, all the market cares about is the price. How can we get people to be interested in and value our art?’

So, people aren’t interested to splurge on your top of the line lawn care services, accouting and consulting… All they want is the cheapest. Most of us don’t want the best laptop, they just want one that is worth their money. It is not because they are selfish (thought they are) or shortsighted (though they are). It’s because the market now don’t listen. They have been seduced to think that all options are the same, and so what really differentiates them is the price. The market is broken, so why trying to educate the masses to differentiate yourself.

Fixing the broken is always the hardest. Just because you are good at something, doesn’t mean they care longer.

Like the Marx brother. They were fantastic at live comedy skits, but their market moved on to movies. So they went into movies, and once TV slashed the movie market they moved on as well.

It’s a lot easier to find a market that will respect and pay for the art you created. Technology has been running this battle for years.

If Amazon decides to have this epic cultural shift to focus on what you do into a commodity, don’t argue. Find a new place before the competition does. I am not saying that it is easy or faire but it’s true. Be your own true niche.

No related posts.